Joico Lumishine Demi-Permanent Liquid Color 4NWB Natural Warm Beige Medium Brown

Joico Lumishine Demi-Permanent Liquid Color 4NWB



LumiShine: Color so brilliant, it instantly restrengthens hair with up to 2x shinier hair.



Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity and overall healthier hair – guaranteed! This exclusive ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine.



Arginine Replacement System:



Unlike traditional haircolor that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine.



Arginine also: • Drives color molecules deep into the hair’s cortex for longer-lasting, fade-resistant results.



• Reduces the amount of ammonia needed to color hair, improving client comfort during the color service.