Joico Color Endure Violet Sulfate-Free Conditioner 10.1 oz
You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out… for about one-to-three minutes. Because that’s how long it takes for our perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.
Perfect choice for: Highlighted high-lift blonde or gray hair that’s faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.
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